The physical bookstore creates an immersive reading experience for the offline reading scene. The picture shows the CITIC Bookstore Beijing Qiaofufang Grassland Store. Trainee reporter Yang Zhicheng photo
A few years ago, when I talked about physical bookstores, I heard the sounds that disappeared in a sorrowful voice. Now in Beijing, when I talk about physical bookstores, I hear all the way through the songs. earth.
Xinhua Bookstore, China Bookstore, CITIC Bookstore, and Xixifu Bookstore… A number of physical bookstores with huge influence on brands have opened stores in Beijing. On January 7th, Beijing Xinhua Bookstore Construction Bookstore opened; on December 6, 2017, Xinhua Bookstore Township Huaying Store officially opened its doors; in November 2017, PAGEONE opened its store 24 hours ago, and the Chinese Bookstore Qianmen East Street Store officially opened… …
The number of physical bookstores is not only increasing, but the model is still changing. On January 18th, Xinhua Unlicensed Bookstore opened; on December 8, 2017, Beijing Xinhua Bookstore Xiangshan 24-hour store officially opened its doors; on October 1, 2017, Beijing Huashi Xinhua Bookstore opened its 24-hour business model…
The physical bookstore showed a red fire in the recovery.
Li Zhanjun, chairman of the Beijing Publishing Group, believes that in the environment of the physical bookstores, Xinhua Bookstore can no longer continue the “old face”, should become more fashionable, more yuan, from selling books only to providing readers with a comprehensive reading experience. .
“The warmth of physical bookstores has benefited from the government’s policy support for physical bookstores and the active reading atmosphere.” This is the most heard sentence of the reporters of China News, Publishing and Broadcasting in visiting the physical bookstore in Beijing. . The vigorous development of the Beijing reading season and the collection and evaluation of the Beijing physical bookstore support projects carried out for two consecutive years have enabled more than 100 physical bookstores to receive financial support. The social and cultural needs synchronized with this are also growing, and the cross-impact of the two forces It boosted the confidence of the operators and made the Beijing physical bookstores continue to pick up.
So, what is the current status of the physical bookstore in Beijing? What changes have occurred in the physical bookstore in Beijing before and after the implementation of the substantive bookstore support policy? The physical bookstore is “fired” and can “live”. The reporter lasted for one month, and interviewed more than 20 Beijing physical bookstores, and observed the status quo of its survival from a third party perspective.